Background
A marketing and communication professional for four years, I like bringing ideas to life, creating content people actually engage with, and carrying projects from concept through to delivery.
I help companies grow their visibility, brand image and communication, from strategic thinking to hands-on execution. My background combines marketing, communication and field experience in retail, which gives me a full view of the customer journey and of what drives performance.
Creative, organised and naturally people-oriented, I do my best work where collaboration and trust bring out the best ideas.
Experience
3 entriesSep 2025 — Present
Sales advisor
Groupe THOM — Histoire d’Or & Marc Orian
- Customer advice and support, focused on identifying needs, building loyalty and growing sales
- Daily tracking of commercial performance and KPIs: revenue, average basket, UPT, service and warranty sales
- Contribution to store targets and performance improvement
- Merchandising and product presentation in line with brand identity
- Autonomous store management, operational priorities, opening and closing procedures
- Training and onboarding of new team members
Sep 2022 — Jun 2024
Communication & marketing officer
TH Avocats · Rennes
First dedicated marketing and communication hire, tasked with building the function from the ground up.
- Definition and rollout of the marketing and communication strategy
- Full website rebuild on WordPress
- Search engine optimisation (SEO)
- Website management and content production
- LinkedIn communication management
- Print and digital communication material
- Editorial content, FAQs and press releases
- Contribution to trade shows and event organisation
- Internal communication set-up and company wiki creation
- Performance tracking and results analysis
Apr 2022 — Present
Marketing & communication consultant — Freelance
À son compte
- Supporting clients on their marketing and communication projects
- Building communication strategies tailored to their needs
- Content and communication material creation
- Social media management
- Running communication projects end to end
- Client coordination and deliverable follow-up
- Needs analysis and recommendations
Education
2 entriesSep 2022 — Jun 2024
MBA, Digital Marketing Expert
MyDigitalSchool · Rennes
- Agile project management (Scrum Master)
- Digital marketing and marketing strategy
- Digital communication
- SEO and UX
- Project leadership
Master’s degree, Digital Law
Aix-Marseille Université
Skills
Marketing
- Marketing strategy
- Digital marketing
- Operational marketing
- Content marketing
- Acquisition
- SEO
- SEA
- Market analysis
- Competitive intelligence
- Brand positioning
- Performance analysis
- KPIs and reporting
Communication
- Communication strategy
- Digital communication
- Internal and external communication
- Event communication
- Corporate communication
- Brand content
- Storytelling
- Web writing and copywriting
- Press relations
- Communication material design
Project management
- Project management
- Coordination and planning
- Priority management
- Agile methodology
- Scrum
- Event organisation
- Supplier coordination
- Cross-team work
Digital
- WordPress
- Community management
- Social media
- Google Analytics
- SEMrush
- Marketing automation
- Emailing
Tools
- WordPress
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Canva
- Figma
- Notion
- SEMrush
- Google Analytics
- HubSpot
- Trello
- Airtable
- Zapier
- Waalaxy
- Microsoft Office
- CapCut
Languages
- French — native
- English — professional working level (TOEIC 875)
Interests
- Graphic design
- Video production and editing
- Reading